Managed social media for Kahala Mall and its merchants association, growing the mall’s social media audience by 30x. Created original content for Instagram, Facebook and Twitter while managing the mall’s online reputation by answering questions, addressing concerns and engaging with customers. Organized merchant giveaways designed to increase engagement and drive foot traffic to the mall, and connected with Japanese visitors sharing their experiences online. Also led an annual social media and digital marketing workshop for mall merchants to help strengthen their own businesses and online presence.